Amcor‘s study of 1,693 pet food shoppers in Europe highlights the growing importance of sustainable packaging in purchasing decisions, with 69% of respondents prioritizing it when selecting pet food. Trust in recyclability claims is high, followed by preferences for reduced plastic and minimal packaging. Amcor has responded to these consumer demands by introducing eco-friendly solutions like the AmLite HeatFlex Recycle-Ready pouch and AmPrima portfolio. Marketing Manager Madalina Mitru emphasized that sustainability drives purchasing decisions, helping brands connect with eco-conscious consumers and meet their environmental goals. The study also found that quality and clear on-pack messaging remain top priorities for shoppers, even in challenging economic conditions.
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