Artificial intelligence (AI) holds transformative potential for the pet food industry, helping address challenges such as labor shortages, complex procurement, and product development. Tools like Fireflies and ChatGPT offer concrete benefits, enabling efficient meeting summaries, targeted marketing content, and in-depth market research. With AI, pet food businesses can streamline operations, automate repetitive tasks, and focus more on innovation. The positive reception from industry partners across Europe and Asia underscores a growing recognition that AI can be a powerful driver for efficiency, competitive advantage, and market responsiveness in the pet food sector. MBB actively leverages these AI tools and offers dedicated support to help partners integrate AI into their workflows for maximum impact.
Disclaimer – #PetFoodNation is operated by MBB which is the author of this article