Launching on October 23rd, the Affinity Advance pet food brand, a flagship product of Affinity Petcare, made its debut in India through a collaboration between Scientific Remedies and Affinity Petcare. Their joint mission is to provide top-quality pet food to pet parents across the nation.
Hailing from Spain, Affinity Petcare brings over 50 years of expertise in pet food manufacturing to the table. Their brand portfolio, which includes Affinity Advance, Nature’s Variety, Natural Trainer, Ultima, and others, specializes in super-premium, therapeutic nutrition. This range encompasses formulas tailored to address specific clinical health conditions in pets.
Rakesh Mohan, Executive Director of Scientific Remedies, underlined the significance of this endeavor: “With the growing adoption of pets in India, it has become imperative for pet parents and vets to have access to solutions that address pet care needs. We are pleased to introduce the world’s 6th largest pet food brand, Affinity Petcare, that will offer best-in-class products to Indian pet parents and vets. As veterans in the animal health industry, we offer a wide product mix in the pet foods and pet healthcare segment. With this exclusive partnership with Affinity Petcare, we aim to bolster our offering in the fast-growing super premium pet food market.”
In the initial phase, Scientific Remedies will distribute Affinity Advance’s Veterinary Diets formulas to veterinary clinics, chemists, and pet retailers in collaboration with veterinarians throughout India. Following this, they will introduce Affinity Petcare’s other pet food brands across the country.
This strategic move aligns with Affinity Petcare’s ambitious goal of leading the Indian clinical pet nutrition market by 2029. They envision capturing over 20% market share in the pet food industry by 2033.
Jordi Garriga, International Markets Director at Affinity Petcare, highlighted the potential of the Indian pet food market: “India is one of the fastest growing major pet food markets in the world. Affinity Petcare is proud to partner with Scientific Remedies to provide the best quality pet food that Affinity has to offer to pet parents in the Indian subcontinent. Our collaborative efforts aim at transforming the pet care industry in India. We are certain that this partnership will give us a strong footing in the India market and the desired scale.”