Royal Canin U.S. has introduced the “Ultimate Breed Showdown,” a bracket-style competition designed to raise awareness about the advantages of breed-specific nutrition. Participants can vote in multiple rounds to select their favorite dog breed, while also receiving educational content about tailored diets. Racquel White, vice president of corporate affairs at Royal Canin North America, emphasized the company’s focus on breed-specific nutrition and its commitment to educating pet owners. Five winners will receive a year’s supply of dog food, with one grand prize winner earning a $5,000 donation to Greater Good Charities in their pet’s name. Royal Canin’s nutrition approach is based on extensive research by veterinarians, nutritionists, and scientists.

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