The pet food industry in Southeast Europe is on an upward trend, particularly in Romania, where companies like United Petfood and Fresh Farm have invested heavily in local production. However, despite a nearly 10% sales increase in 2024, Romania still faces a significant pet food trade deficit. In contrast, Bulgaria remains largely dependent on imports, though premium pet food demand is rising. Market analysts forecast continued growth across the region, with companies adopting different expansion strategies—United Petfood focusing on steady growth, while Kormotech relocates production from Ukraine to Lithuania to strengthen its presence in Romania and Bulgaria.
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