Colgate-Palmolive has acquired Prime100, a leading Australian fresh pet food brand, to expand its Hill’s Pet Nutrition portfolio. Chairman and CEO Noel Wallace highlighted that the veterinarian-backed brand aligns with the company’s long-term growth strategy and enhances Hill’s offerings in the premium pet food market. The acquisition, expected to finalize in Q2 2025 pending regulatory approval, will be funded through a mix of debt and cash. Hill’s President John Hazlin emphasized that this move will provide pet owners with more specialized nutritional options while strengthening partnerships with veterinarians. Hill’s Pet Nutrition currently operates globally, with major manufacturing sites in the U.S., Czech Republic, and the Netherlands.
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