Zooplus, Europe’s top online platform for pet supplies, has launched a major price reduction campaign to support pet owners facing economic challenges. Alejandro Bethlen, Chief Merchandising Officer, announced price cuts on over 400 products from private label brands, with discounts of up to 40% planned for 1,000 more items. Stabilized global supply chains have enabled Zooplus to pass on savings, while the company also focuses on expanding offerings in areas like dietary supplements, superfoods, and specialized nutrition to align with evolving customer needs.
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