A growing focus on the health and well-being of small pets is evident among UK pet owners, as highlighted in Supreme Petfoods‘ 2024 UK Small Pet Market Report. The report indicates that over 80% of households with small pets view them as family or adult companions, with nearly 60% of rabbit owners taking their pets to the vet annually. Survey results from 1,000 rabbit and guinea pig owners show a significant demographic shift, with 80% of small pet owners now female. Additionally, the report reveals an 8% increase in rabbits as pets, with 55% of them kept indoors. Furthermore, 54% of small pet owners prefer to shop in physical stores, underscoring the continued relevance of local pet shops.
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