THE PACK, an alternative protein dog food startup, is expanding its retail presence by launching into Planet Organic supermarket locations, advancing its omnichannel strategy. Founded by Damien Clarkson and Judy Nadel, also the founders of Vevolution, THE PACK aims to revolutionize dog food with innovative plant-based recipes. Although plant-based pet food is rare in physical stores, interest from UK retail chains is increasing. THE PACK’s full range of products, including wet diets and oven-baked kibble, is now available at all nine Planet Organic locations in London. This retail expansion coincides with THE PACK’s first crowdfunding investment round on Crowdcube, aiming to leverage community power to raise awareness and drive social change towards plant-based dog food.
THE PACK Launches Plant-Based Dog Food in Planet Organic Stores, Expands Retail Presence
KoehlerC2024-06-28T22:24:41+02:00June 26th, 2024|Categories: European, General, Pet Food Manufacturer, Retail|Tags: alternative protein pet food, Crowdcube crowdfunding, Damien Clarkson, dog food startup, Judy Nadel, omnichannel pet food strategy, Planet Organic dog food, Plant-based dog food, THE PACK dog food, UK retail chains, Vevolution founders|