In 2024, amidst global turmoil, pet food consumer trends are evolving rapidly, as highlighted by Alberto Trueba of Euromonitor International at Foro Mascotas in Guadalajara, Mexico. Pet owners, more environmentally conscious than non-pet owners, prioritize sustainability, especially in Latin America. Post-pandemic, there’s a heightened focus on pet wellness, boosting sales of dietary supplements tailored for pets. Economic challenges have driven a demand for value in pet food purchases, leading to growth in private label products. Embracing technology, pet food companies are leveraging AI to analyze consumer behavior and shape strategic decisions in an uncertain world.
Advertisement
