Mars Petcare has opened its first R&D center in Asia testing new products and developing new formulas. The APAC Pet Center is located on the Mars plant in Amata City Chonburi Industrial Estate covering an area of 3,360 m².
The new center “deploys cutting-edge technology” in order to investigate the consumption conduct of pets regarding serving size, bias and digesting efficiency.
“This useful data will be used to improve the palatability and quality of pet food and also to develop new pet food recipes that meet both the nutritional and palatability needs of pets,” explained Asia R&D Director at Mars Petcare Thailand Dr. Jaruk Srikiatden.
The plant will electronically collect data of feeding as well as provide services in testing Mars Petcare foods to different countries like Australia, China, India, South Korea, and New Zealand.
Another benefit is the easier exchange between vets, academics, scientists, and students.
The new plant will also facilitate exchanging knowledge and insight into pet food with students, veterinarians, academics, and scientists.
The facility will increase the country’s competence and “propel it to the forefront” of the pet food R&D sector in the region, pursuant to Thailand’s Department of Livestock Development.