Alvar Pet, a prominent Finnish direct-to-consumer pet food brand, recently made a significant move by acquiring Verkkokauppa Kivuton (Kivuton), an online retail platform. This acquisition marks the formation of the largest online store dedicated to pet health in the Nordics. With the global pet industry projected to reach $500 billion by 2030, Alvar Pet’s tailored diets based on specific health needs cater to a growing demand from pet parents. By combining their expertise and resources, Alvar Pet and Kivuton aim to make premium pet foods more accessible and promote sustainable pet well-being across Europe.

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