Overview of German dog and cat food companies’ revenue in 2021
According to the FEDIAF report "Facts & Figures 2021", Germans owned 16,700,00 pet cats and 10,300,000 dogs which made Germany home to the second highest pet cat population in [...]
IVH executive board member re-elected
The composition of the committees of the Industrial Association of Pet Care Producers‘ (Industrieverband Heimtierbedarf; IVH) executive board remain the same after voting at the general meeting. There have [...]
Vitakraft expands Lick ‘n’ Lap Snack line
Vitakraft launched its new cat treats enlarging the existing Lick ‘n’ Lap™ Snack line with two new recipes. The company totally provides cat treats in four different shapes: liquid, [...]
Vitakraft contributes a donation of 26 pallets of pet food to Ukraine
Vitakraft is willing to provide help in the Ukraine. Therefore, the company banded together with the "Rail Bridge" aid project of Deutsche Bahn that transports lorry shipments of aid [...]
Vitakraft expresses solidarity with Ukraine
Vitakraft aims to use its new high-bay warehouse for advertising purpose by projecting changing themes and motifs onto the outer wall since one could see from the motorway near [...]